AI as Your Creative Ally
21 Feb 2025 · 1 min
0:47
AI works best as a tool that surfaces patterns in your data, flags your blind spots, and generates options you then decide on. The human stays in charge of the final call.
AI works best as a tool that surfaces patterns in your data, flags your blind spots, and generates options you then decide on. The human stays in charge of the final call.
Hey, like, what are the through lines? What are the themes? What are the triggers from this specific dataset? And gut check your own thoughts, which you already have. You don't have the machine do the thinking for you. You have it make sure that you're not being biased in how you like react and you don't have happy ears and you're not just this over-indexing on the last call you had. And then you can also have it generate ideas like creative. I mean, like You know, you can have it generate copy, you can have it do cool things, you can have it or just help you figure out how to do like design a process to help us come up with great ads to do, you know, describe the need that you have. So there's a great ways to use this as fodder for AI that like is very bespoke.
