AI systems acting as sales reps need your marketing plans and product knowledge built in. Without it, they'll pull random answers from the web instead of speaking for your company. An unprepared AI rep is like sending an unprepared human into the field.
So you, you have to really like take this information and back your marketing plan into it of like, okay, what are those things that we haven't touched before? Because we don't, as a company, like you've seen this before, I'm sure it's like, well, we don't really talk about that. Like whenever we're in the conversation with somebody, we'll cover these things. And now it's like, well, what if you don't get the opportunity to be in the conversation? Like what if AI is the person having the conversation for you? And you're not equipping them with the answer, like you would never send a sales rep out into the field and not equip them for what they have to be able to answer. So it's the same thing where it's like, it's a sales rep that's out in the field, and if you're not equipping them, then they're going to just do the best job they can do with whatever they can gather together and kind of throw out there from, from the ether of the web.
