A marketer explains how strong branding directly generates demand and makes growth cheaper. A great brand reduces the money and effort needed to scale, turning it from a peripheral activity into a core growth lever.
I've learned now that like I can move mountains with an exceptional brand. Like brand fuels demand, period. And I have, and I used to always be the person too where like, just don't even talk to me about brands. Like I don't, like just don't. I'm talking about the numbers and like the business, you know, streams and like where we can scale. And over the last few years, and this might be because now I've been overseeing end-to-end marketing, so brand is technically under my purview now. But I have seen how big of an impact it can have. And you don't have— if you have really great brand, you can spend way less money and way less energy driving demand with great brand. So I have completely shifted my perspective.
