A small company decides to attach itself to existing categories like AI note-taking and conversation intelligence rather than invent a new one. Category labels shift anyway, so the effort of creating something proprietary doesn't pay off yet.
I guess I'd say I'm skeptical of category creation, especially at our size. I think you can spend a lot of time trying to figure out category creation. So we have never really like put in earnest effort to try to do it. Instead, we've kind of like tried to attach to the category we thought we were closest to at the various times. So like right now, I think you mentioned in the intro, you called us something like revenue intelligence. We don't really attach to that category at the moment. We try to attach to AI note-taking and Conversation intelligence. So these categories are flexible and they've evolved. And I see, I mean, I see them evolve in real time. So we've always kind of just tried to attach to one or two categories that seem closest to what we're trying to do, even if they're imperfect. And at some point it might make sense for us to try and, you know, try and do our own category. But I just feel like at our size, it's sort of an exercise in utility. Could be wrong. Maybe that's undermined us, but that's kind of been my belief.
