Emilio Garcia explains that demand generation isn't a tactic like SEO or email marketing. It's any activity measured by its impact on sales pipeline and customer outcomes, not vanity metrics. The difference: downstream results matter more than channel-specific numbers.
That's a little bit that makes demand generation different from, let's say, someone that is solely focused on SEO or email marketing or even, you know, content creation. Not that they don't care about that, but if you are doing any of these tactics and you're looking at the pipeline, if you're looking at the impact that that's having on the business, you are doing a little bit of demand generation. Even if you don't call it that way, because that's the bridge that the craft is trying to break in, is not just what you're doing on your department, but the impact that that's having on the next two, you know, departments, which is sales and customer success. So yes, um, I'll say that some of the metrics that matter a ton on that sense are the pipeline-centric ones.
