Emilio Garcia argues marketers obsess over creating content when they should focus on getting it in front of people. He admits he and Jumaranda ignore this advice for their own brand. The fix: create less and distribute more.
Some general ideas or concepts I know marketers and companies struggle with is one key that you mentioned is that ratio of creation to distribution. And trust me when I say everyone that is listening here, I fall prey to every single one of these recommendations they're going to make, right? I myself kind of like, and Jumaranda are witness of that, that I kind of like forget about my own recommendations when we are doing content for ourselves is that most companies worry too much about content and very little about distribution. If you have to choose, create less and distribute more. That, that's one important, important thing.
