Emilio Garcia warns that relying too heavily on easy platforms like LinkedIn can blind you to where your actual buyers spend time. The convenience of targeting and measurement creates false security. You need a multi-channel strategy that tests other places your customers actually go.
But the other big one I think is because it is easier to both segment or target and prove that you're having engagement with your ideal buyer, ideal buyer client, or ideal client profile with your buyers compared to other platforms. That's the only pitfall, however, that I want to highlight, that you can be too dependent on a platform just because it's easier. Right? It's natively easier to target or it's easier to prove that you're engaging with the target audience that you want to address. So that's what I recommend people to start thinking broadly, because as long as you have a decent enough way of either targeting or proving correlation, obviously LinkedIn is not the only place. And I will argue that for some categories, it's probably not the place where your buyers are spending the most time. Great ride.
