Emilio Garcia explains how AI crawlers have shifted from indexing pages for later retrieval to directly consuming content and generating answers. Website owners now need to structure information so AI agents can extract accurate, reliable answers instead of just optimizing for search engine metadata.
brands had with building websites for bots as well, or for non-humans as well, is with search engine crawlers. So that's where the technical part gets in, right? All the data that a human usually will not look at, like the title of the page and the meta description and the composition of the keywords and the kind of content that you provide, has been historically used to build out authority for search engines so you can be referenced when someone searches for the products and categories that you offer. But, but AI have changed that a lot because now those crawlers are not searching your content for indexing purposes only. They are searching or they are reading or consuming your content for providing answers. And in that sense, You need to think about them more like literally the word, right, agents. They're doing a job rather than just crawlers that are trying to parse your content and put it in buckets. They're trying to answer the question of a human.
