Emilio Garcia explains why personalized gifts work better than generic ones. A golf-loving client who gets golf gear will actually use it and keep it on their desk, creating lasting visibility and word-of-mouth buzz that generic gifts never achieve.
What is your thinking around that? How, how you frame gifting as a way of, you know, building brand awareness and even self-activation?
No, I think it's a great point. Not all impressions are created equal. And I think with gifting, the couple of things that stand out for me that relate to that statement is one is you gifting is inherently a bit more personal. You know, if you can personalize the gift, hey, Chris likes golf, hey, Chris has a dog, Chris likes plants, you know, then it intrinsically gives you that much more of an impression. You know, you, you're gonna use it more, it's gonna sit on your desk. Yeah. And so that gives you a lot longer of an impression. It also has some word of mouth factor too.
Mm-hmm.
You know, there's not, there is some ads out there that are like, ooh, that was super creative. I'm gonna share that with a friend, or I'm gonna save this as inspiration. Same, a couple times I'll get an email being like, ooh, that's a good opener. I'm gonna save that. But like, it's way more common with gifting that you're like, ooh, I'm gonna post this on social, or I'm gonna thank the person for sending it.
