Marketing and sales need to trust each other. Marketers should send only high-quality leads based on engagement signals, not volume. When both teams track leads from MQL through customer and measure lifetime value, they can see which channels actually work and spend smarter.
we don't as marketers want to send bad leads or send information to them that's not beneficial, right? Because we want to have that trust between the two teams to say, what we're doing is to support you as a salesperson. So, you know, if we can, whatever signals we can send to them to say, here's the person right now that's interested or, or have shown some engagement across content, you know, it just creates more trust with those two groups. And so when we do send them over, they'll be more likely to take those because really at the end of the day, we also do want that closed loop of saying, okay, Here's the marketing qualified leads that we sent to you. Here's the ones that turned into sales qualifier, sales accepted. You know, all of those definitions change by business, right? But how many then ultimately turned into customers? And then what's that customer lifetime value? Now we can go back and say, here's the channels that drove the most MQLs that ultimately became customers. And so if you can have that communication and trust, you're able to really get that closed loop and say, okay, we can get a lot smarter about where we're spending our dollars and how we're spending our dollars.
