When sales and marketing don't talk, marketers miss what customers actually need. Sales teams hear the pain points that close deals, but marketing never sees them. Sharing that intel makes both teams smarter.
So I have had experience where marketing and sales have been completely, almost completely separate. Right. And that's really tough because, you know, as if that's the situation, I as a marketer don't really have insight into what are the products or services that are kind of in demand with the customers. Right. Are you starting to see a shift? I also think it reduces visibility into customer pain points, which, you know, typically talk about sale pain points as sort of a sales kind of a thing where sales will need to go. They need to identify what the customer pain points are, you know, in order to be able to address it and make the sale. But, you know, those same pain points are kind of what you need to be speaking to in your marketing content as well.
