Your website and product experience are your first demand gen tool. Early-stage companies can't afford separate teams, so web skills transfer directly to shaping the funnel through events, organic channels, and first touchpoints. As you grow, those integrated roles split into specialties.
Um, yeah, they were just trying to figure out how does this web and product experience fit into the greater demand gen motion that our clients are creating. And so that was really fun and was able to bring my expertise to this new space and learned it really quickly and then realized that there was a lot of things that were easily transferable. And I just got really excited and started to get quite good at this early stage motion and what are all the things that you need to do between what is the web experience and what is that early experience of touching the product, whether it be a service or other, be a product like, you know, what is that web experience? How does it then create— relate to your demand gen strategy? How does it relate to your other go-to-market strategy like events and organic and just trying to see the whole picture for what does it mean for that early stage business? Because as a business grows, you get a lot more narrow functions and specialties.
