Emilio Garcia explains why marketers can no longer rely on click-based attribution. Brand-positioning content doesn't generate clicks, making it harder to prove value to leadership and forcing teams to rethink how they measure success.
So let me tell you another thing that I feel is going to be challenging for the next few years and how you are thinking about it is yes, you will have to adapt. But the other thing that I feel all marketers got trained on from the early success of, you know, SEO tactics and Google and all that, there was a very crystal clear attribution. I'm doing all these blog pieces, people is visiting the website, I can see they're coming from Google and we're getting more opportunities and all that., and that's changing a little bit now because you will have to believe, if you want to call it that way, right? That all these answers that you're providing that are not getting any clicks are positioning the brand, right? So I understand that at least from our audience, that's a struggle for marketers and demand generation practitioners in general because their bosses want to still see some, you know, You know, how do you show that what we are doing is working?
