Founders often hide behind marketing to avoid the discomfort of direct selling, but marketing alone leaves you guessing about what customers actually need. Early sales conversations are where you validate assumptions, find real pain points, and learn if they matter enough to build around.
is sometimes we as founder, because I will now I put the hat of just a business owner, which I am as well, is you say, well, maybe the solution is in marketing. If I just do marketing and then buyers come to me only, then I will not have to struggle with the go and knocking doors, right? And asking for business. And so in that sense, yes, it's a way. There are different reasons why we might do that, but one of the reasons is because it feels easier to just market the company and, and waiting for the, the prospects, the right fit prospects to come to you, right? But, um, but I agree with you in this, and this is the part that is really hard, is that you still, even if you are doing marketing from the beginning with a handful of clients already, you're still making a ton of assumptions. About what is it that the broader market actually needs. And the only way to figure it out is to go and have conversations, right? That's the part of sales that is hard to see when, you know, that sales is not just, um, obviously asking for business. It is, but it's also at the beginning for a founder, a way to learn, right? To learn everything, not just will you buy my product, but it's why are the reasons why you will buy, where, as you were saying, the pain points, right? Is the pain big enough to justify a change?
