Account-based marketing means targeting specific accounts with relevant messages at the right moment. One pilot tested messaging with roughly 1,000 accounts, using signals to figure out when and how to reach the right people. Even small steps toward tighter targeting move you closer to effective ABM.
At a high level, to me, account-based marketing is taking a specific group of people that you've identified and figuring out how to give them a very relevant message at the time that it's going to be most relevant. And so anything you can do to take steps towards that, it's going to be a good, a good way to get you closer to ABM and being realistic with your resources. So You know, our first ABM, if you will, campaign was just being able to take a target list of like 100, probably about 1,000 accounts that we felt like were a good fit and, and kind of just testing out like, okay, we think around this message and kind of using some of those different signals and stuff like that of like just trying to figure out how to make it work. But, but really anything that you can do to focus in on that messaging and making sure you're delivering it to the right people at the right time.
