Emilio GarciaManaging Partner, Boundify · Demand Gen Advisor

Research Habits of Buyers

6 Jun 2025 · 1 min

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In this segment, Emilio Garcia emphasizes that while the tools and platforms for gathering information continuously change, the fundamental steps people follow when researching a product or topic stay the same. He outlines the timeless process: asking around, conducting research, comparing options, and seeking information that fits a specific use case. The only shift is the venue where these steps occur—today, many start by using AI to summarize existing content before diving into deeper sources like multiple website visits or Reddit discussions. Garcia stresses that adapting to new mediums is essential, but the underlying research workflow remains stable.

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I love what you're describing because the takeaway that is important for everyone listening to this one is that yes, the medium, the technologies continue and will continue to evolve and will continue to evolve. But the steps that we use or we follow to research about things that interest us haven't changed. That process that you're describing is going to continue to happen. The only difference is where it happens. And that's the part that we have to adapt to, right? People still are going to ask around, do research, compare, try to find the information that really caters to their use case. Yeah. But instead of you saying of multiple searches and website visits and maybe going to Reddit and going deep into that, and some of the, some of us still do, but maybe at the first stages you just summarize what is already written, which is pretty much what you are asking the AI to do for you. Yeah.