Emilio Garcia says most customers still use Google, but AI tools that reason through complex problems are coming. Companies need to adapt their strategies now, before customers switch to AI-driven search that helps them solve problems and compile data.
because for our clients and in the case of our listeners, for their companies, it's really important to start thinking your own prospects and clients, how are they thinking about search? And that is going to move, right? So a lot of your current clients right now, meaning the people that is listening to us, most of them will continue to for a long time think about Google and search engines as a way to find answers to some, to some information, even if they struggle to cobble together the answer. But little by little, they will start moving to this idea or concept that we already are experimenting, which is I can use this tool to reason, reason along me, right? Or to, to solve complex problems that require compiling data, researching, and all that.
