Emilio Garcia says B2B marketers waste money assuming only senior executives see ads. With the right audience targeting, connected TV ads work for B2B. People stream on phones and computers too, not just living room TVs.
But for B2B, especially if we can, if we can remove this mind block of, oh, it's B2B, so my buyer is just, it's a dad or a mom at the moment. It's not the VP of marketing or it's not right now the decision maker. That's the part that I think some B2B organizations will struggle for a little time until some other companies spearhead the fact that it really doesn't matter, right? As long as you have a good handle of— on the audience, even if it's through advertising on connected TV. And again, thinking about the other big unlock is that most people will think that streaming in general is consumed on the sofa of your living room, which is still true for a lot of scenarios, but Technically, you can watch it on your phone or your computer.
