Types of Synthetic Research
19 Dec 2025 · 1 min
0:38
Synthetic research splits into two areas: generating fake datasets that mimic real data, and building digital twins of customers to chat with instead of surveying actual people.
Synthetic research splits into two areas: generating fake datasets that mimic real data, and building digital twins of customers to chat with instead of surveying actual people.
There are a couple of different areas in synthetic research. So there's synthetic data, which is basically generating fake or AI-generated data that resembles data that you might need to conduct your research. Then there are synthetic research platforms or synthetic conversational tools, which are basically chats, or they call it digital twins, which basically copies of your customers that you can have chats with. And so these are the general areas in the synthetic research field.
