Emilio Garcia audits a prospect's social media before engaging. He checks followers, engagement, and brand presence because websites can be faked but genuine social activity is hard to. Weak or missing social presence means he treats the lead with caution.
We are in B2B. We're looking for a certain type of company and profile. If I get a lead, the first thing that I do is then go and check out if they— their social media presence. It's important because you can not fake but buy a domain, build a website of sorts. You have very little information about what's going on with that website, but it's very hard to fake social media engagement. Because it spawns ears and it needs to see if you have followers and if those followers engage with you and if the brand has some presence among other people. So I do that for, I do that for prospects. If I don't see a strong website per— I don't see a strong social media pres— presence, I will approach that lead with a little more caution or less expectations because it might be just a scam or just any valid date. So yes, that trust element is super important.
