Emilio Garcia tells brands to pick one platform like LinkedIn and go deep instead of spreading thin across four or five channels at once. Diluted content and weak resources across multiple platforms fail. Master one channel first, then expand after you've saturated it.
But for a brand that is not an agency, the best strategy is to start with a channel that has the highest probability of success and really go deep on that one until you get some traction and success, rather than starting with 4 or 5 of them at the same time. Because the price of doing that will be that your content will be generic and/or very standard across the platforms instead of being specific. To the platform they are targeting, you will not have the resources. So the other big caveat is, yeah, I think we should talk about definitely about other niches, other places where you can invest, but definitely only after you have dominated one. If in this case is LinkedIn and you have explored all the things and you have saturated your presence there, you have already some traction and you want to change your focus to other ideas. Then these channels that we're gonna talk about make total sense.
