Emilio Garcia explains why LinkedIn ads work differently: the platform collects detailed job and resume data from professionals, giving B2B marketers a targeting advantage that Facebook and Twitter can't match.
What's different about LinkedIn Ads? It's a social media platform just like Facebook or Twitter, but it has very special and unique things because it's geared toward professionals and people that put up their job description and resume on the platform, and that gives the platform a very unique advantage. They have a set of data that is very hard to replicate on platforms like Twitter or Facebook where there's more personal, or in the case of Twitter, very limited information. That it's important because when we are targeting on advertising platforms, the quality of the data really makes a difference on the results, especially for B2B marketers
