Traditional SEO still works and isn't going away, but it needs to evolve with new tactics. The speaker warns against overestimating how fast trends arrive, noting a tendency to expect 10-year shifts in just a few years. Middle-funnel content remains an underexploited opportunity.
Yeah, I mean, it's a good point. I think this is still very much an open question for us. We're still seeing positive results on the SEO front, more traditional SEO. And so I don't think we're going to abandon it, but I think we do recognize that we need to potentially change the approach and also augment with other things. So it's interesting because I think a lot of the times we live on the front of these trends and sometimes we tend to over— I know I've been guilty of this, like tend to overestimate their impact and things that are really like 10-year trends, we assume are 2-year trends or 3-year trends. And so kind of feel like SEO may be in that ballpark where like I still think traditional SEO is going to work well and work for a while. And especially when you recognize that there's still going to be, I think, a lot of opportunity in sort of middle funnel content.
