Emilio Garcia argues video's harder production keeps competition lower for creators who invest in it. Video converts easily into audio and written formats, and it lets you feature company experts for authentic content that AI struggles to replicate.
I think it's a very important one is the level of competition on the topics that you want to be an expert on or want to consider be authority, right? Again, I don't want to overuse AI on this one, but, and I'm not going to say that video will not be taken over. It's being taken over by AI for sure already, but it's going to take the longest. And so, yeah, it's way more difficult to create. Therefore, the barrier of entry is higher. Therefore, if you create something on video, you will have less competition. And the other one that we have talked about many, many times is that it's the most flexible format that you can get, right? And if he's not consuming video as much as the rest of other audiences, I will say they probably will. It's just a matter of time. But definitely what your buyers are doing is the main driver. And as you share on those statistics across the board, Video is here to stay, is growing, it's just getting faster. You can make video and transform it into audio very easily and transform it into written content very easily. Another one that I love about it is especially when you're trying to get your subject matter expert from your company to, to contribute to content creation.
