Emilio Garcia argues that people will talk about your brand whether you show up or not. The only choice is whether you participate in those conversations or let others control the narrative on social media and third-party sites.
I tell clients all the time that for your brand, there's a conversation going on. There's nothing that you can do about it for not happening. The only thing that is truly in your control is are you part of the conversation or you are out of it, right? Because this has happened over and time and time again when you say, well, I don't want people to say bad things about the company on Facebook or in this other social media network. Well, if you're not part of it, you have even remote control or at least influence what is being said about you or be part of it and do something about it. So I think, yes, the approach of I don't want to be crawled or areas like ideas like those is not productive because and at the end of the day, the conversation is going to happen. It's just that it doesn't find it in your website or your digital assets is being found in what other people are saying about you. Exactly.
