Emilio Garcia breaks down B2B video into three stages: awareness (make the brand known), consideration (show a clear point of view), and decision (build trust). Content that matches where a buyer actually is moves them toward purchase.
New technologies will come and dwindle, but there's some basic principles that haven't changed because they're based on human behavior and psychology and not on technology. And this one is no different, which is whatever you're gonna share about your company, about your B2B brand, have to be tailored to the level of engagement or awareness or the stage of the buyer of your service and products. So as you are asking properly there, Miranda, your videos have to match that level of awareness. And you know, there's so many models out there, but the ones that obviously everyone knows is about awareness, consideration, and decision. So typically you want to create videos that match that idea. And I'm sure we will, you know, you will walk through some of the examples, but the general idea, the basic general idea is you want to be known. You wanna be, sometimes they call it like, or that someone knows your point of view. So someone can identify with your point of view, which is in the middle. And finally, you want your, your buyer, that person to trust the company or trust individual.
