Customer referrals drive 80% of revenue and growth at the best companies. Superhuman built its entire business on referrals instead of chasing new customers through expensive acquisition tactics. When you build what customers actually ask for, they become your growth engine.
They build for the customer. The customers are who are driving growth for the organization. They're— one of their biggest goals was product innovation that is in response to what customers are requesting. And I was like, okay, yeah, everyone says that, but like, are they actually doing it? Superhuman is. But our 80% of our growth, all of our 80% of our revenue, our growth, our pipeline is coming from customer referral. And then product innovation, basically through customer referrals. So we're releasing new products, they're using it more, they're saying, oh my gosh, I love this. And then they're inviting their colleagues. And so I truly believe customers should be at the foundation and at the baseline of like where you start building your business. Every other organization I've worked at, even if they have a really great product, they're so laser-focused on just retention. Or new business, which I get, right? Especially if you're a land and expand model, like you land them and hopefully you're expanding and hopefully it's organic, but it's new, new, new, new, new. But new is really, really hard. It's expensive.
