A short YouTube clip by Eric Deeran giving a single sales tactic: when a prospect reaches out, ask "What made you want to reach out to us specifically?" and probe their answer. The question reframes the meeting to imply the seller's authority/dominance instead of positioning the seller as helper.
Whenever you have someone reach out to you and you're starting a sales meeting, one of the best ways to establish authority within that meeting is by saying, what made you want to reach out to us specifically? And then get an answer and dig deeper into that. So, for example, if I said, john, what made you want to reach out to us? Well, I just loved your content. I loved this. I love that. I love what you guys did. And, you know, we're looking for content for our business. Boom. I've just established authority within the meeting. Instead of asking, what can I do for you or how can I help? I just say, what made you want to reach out to us? Which implies obviously that I have dominance and he's coming to us. It's a quick little hack that you can use within your meetings to establish more of a frame on the situation.
