Transcript of a short YouTube dialogue where one speaker asks about best practices for producing and testing many video-ad variations. The responder outlines a process: create 2–3 angles based on pain points, test each angle in separate ad sets, use hooks (1–10) layered onto winning angles to create multiple variations, identify 2–3 winning hooks then scale and later refresh winners with different presenters/backgrounds. Practical KPIs and budgets are suggested.
Questions this video answers
About $20 to $30 cost per lead.
Run for about 2–3× the KPI (i.e., 2 to 3 times X for KPI).
About $80 total per angle (example: 80, 80, 80 for three angles).
Chapters
Yeah, just a quick ads question for sure. I'm cutting together, like, a batch. A batch of ads.
Okay.
With, you know, just a ton of hooks, a ton of pain points. What. What is your. Do you just cut very, like, tons of variations and then what do you select to, like, produce or, you know, like. Yeah, really hone in and, you know, how's that decision process?
For sure. Have you seen the video? It was an updated training I made. It's on the. It's on the difference between variations, angles, and hooks. I don't know if you saw that or not. So usually what I'll do is I'll have two to three different angles, right? And so the different angles are going to tell me, like, they're usually based on different pain points. So for your market, it might be like pain point 1, 2, and 3. And I'll take those ads and. And just those in entirety. I'll have them edited, and then I'll put those up into the ads manager, where I do like, pain point one in one ad set. Pain point two in one ad set. Pain point three in one ad set. I'll let those run for typically, like, if, like, you should be shooting for about a 20 to $30 cost per lead for KPI. Let me get in here. So, like, you should let them run about 2 to 3 times X for KPI. So let's say you let them run each for like 80 bucks total on each one. So 80, 80, 80. And then you see which one had the highest or had the best lead cost. So maybe lead, maybe pain point number one and number two had the best lead cost. So then you kill pain point number three, right. And then from there, what I'll do is I'll take different hooks. So I have like, hook one through ten, and I'll throw hook one through ten on angles one and two individually. Now I have 20 different variations, right? So now I have these. Where I can take these, and I can. I can take the hook, put it at the first three seconds before that actual ad, and then test those. And then typically from that, I'll have like, two to three winners of those ads. And then. Then I'll take those. I'll then scale those ads, and then when they start to fatigue, what I'll do from then or from there is I'll typically have somebody else record them. So then you have variations so it's the exact same script of the winning angle. And then you have a woman record it. And then you have you. Maybe the first one's like, you in your office recording it. And then the second one is, like, you in a different part of your house recording it or you outside. And so the variations are going to be the winning scripts with the same. With, like, with just a different background or somebody different recording, you know, so that's usually my process on it.
