A brief spoken segment listing the top three ways to ensure failure in business: (1) procrastinate by 'starting tomorrow', (2) refuse to invest in yourself or mentors, and (3) avoid discomfort by staying in your comfort zone. The piece is prescriptive in tone—framing these behaviors as guaranteed ways to never be successful.
Here are the top three ways to never be successful in your business. Number one, start tomorrow. Number two, never invest in yourself. So never, ever, ever invest in mentors. Never invest in anybody who's going to help you. That's another really great way to never be successful. And number three, never get uncomfortable and never push yourself. Always stay in your comfort zone. And those are the top three ways to never be successful.
