A short monologue urging creatives to commit long-term (4–5+ years) to a single project or approach to build leverage and avoid 'shiny object syndrome'. The speaker emphasizes consistency, patience, and doing repetitive, sometimes boring work to improve and achieve sustainable success.
So then it's like every time you start building some leverage, you hop to something else to go back down to zero again, right? So, like, that's the biggest thing. If I instill anything in you guys, it's like, I mean, I've been doing this, this shit for like four or five years. The same thing like every day. Like, so it's like it, like, don't, don't jump just because it's exciting. Jump because you see you'd be okay doing it for like five to 10 years, right? Like, people don't think long term enough. Like, lot of times. And that's especially with creatives. I love you guys. I'm a creative myself. But, like, creatives are the worst about shiny object syndrome. They're like, oh, this is working. Oh, let me go do something else. Oh, I want to do something else. Oh, I want to do something else. And a lot of times business is just boring, man. Sometimes it's just the same thing over and over and over again. But that's how you get better and better and better and you build leverage, right? So, like, if you're going to do this, I just say, be okay with doing it for four or five years. Yeah.
