Eric DeeranOne mission — help agency owners build businesses they actually love running.

60% of clients leave

16 Jun 2026 · 1 min

Watch on YouTube

1:05

In this solo YouTube video, Eric Deeran explains why roughly 60% of video production agency clients churn after the first 90 days. He outlines seven specific failures that cause clients to view the service as a cost with no return: (1) inability to tie video output to revenue, (2) going silent between deliverables, (3) lack of outcome‑linked reporting, (4) overpromising during onboarding while underdelivering, (5) the founder being the sole point of contact with no dedicated client success manager, (6) missing strategic focus and only providing edits, and (7) postponing ROI conversations until renewal. Deeran stresses that each of these issues erodes perceived value and leads to cancellations. He concludes with a call‑to‑action, inviting viewers to click a link to a short follow‑up video that walks through concrete steps agencies can take to fix these problems and improve client retention.

Chapters

Here's why 60% of your video clients leave after 90 days. Number 1, they can't tie the videos to actual revenue in their business, so they just see you as an expense that they're paying for over and over and over again with no return. Number 2, you go silent in between deliverables, meaning that you just deliver them something and then you hope and pray that they get back to you instead of following up with a cadence that actually gets them to respond to you and keep them engaged. Number 3, you have no reporting tied to outcomes. You literally just give them content and then hope for the best and hope that they continue to pay you. Number 4, you onboard and overpromise and the work underdelivers, meaning that you're saying, hey, we're gonna get you all this brand awareness or all these leads, but in reality, you have actually no idea how to get get them those leads or brand awareness. And so you just continue to fall flat and then they end up canceling. Number 5, the founder is the only point of contact, meaning that you have no CSM or client success manager or somebody whose only job is to manage the clients and keep them happy. Number 6, the strategy is missing. You only do edits, meaning that you're just editing these fancy cinematic videos that actually generate no return. Number 7, ROI conversations only happen at renewal. You're waiting till the end of their term to basically try to upsell them and resell them, and you're missing the entire journey along the way. And so if you wanna learn how to fix these 7 things, put together a short video on the next page walking through exactly how you can start doing this in your agency so you can keep your clients and not let them leave. Click the link below. We'll see— There.