Eric DeeranOne mission — help agency owners build businesses they actually love running.

60% of clients leave

16 Jul 2026 · 1 min

Watch on YouTube

1:06

In this YouTube monologue, Eric Deeran explains why 60% of video production agency clients churn within the first 90 days. He outlines seven specific failures that cause clients to view video services as a recurring expense with no return: (1) inability to connect video output to actual revenue; (2) silence between deliverables, lacking proactive follow‑up; (3) absence of outcome‑driven reporting; (4) overpromising during onboarding while underdelivering on promised brand awareness or leads; (5) the founder being the sole point of contact with no dedicated client success manager; (6) missing strategic planning, offering only edits without business impact; and (7) postponing ROI discussions until renewal, missing the opportunity to demonstrate value throughout the engagement. Deeran concludes with a call to action, inviting viewers to watch a follow‑up video that details how agencies can fix these seven issues to retain clients.

Chapters

Here's why 60% of your video clients leave after 90 days. Number 1, they can't tie the videos to actual revenue in their business, so they just see you as an expense that they're paying for over and over and over again with no return. Number 2, you go silent in between deliverables, meaning that you just deliver them something and then you hope and pray that they get back to you instead of following up with a cadence that actually gets them to respond to you and keep them engaged. Number 3, you have no reporting tied to outcomes. You literally just give them content and then hope for the best and hope that they continue to pay you. Number 4, you onboard and overpromise and the work underdelivers, meaning that you're saying, hey, we're going to get you all this brand awareness or all these leads, but in reality you have actually no idea how to get get them those leads or brand awareness. And so you just continue to fall flat and then they end up canceling. Number 5, the founder is the only point of contact, meaning that you have no CSM or client success manager or somebody whose only job is to manage the clients and keep them happy. Number 6, the strategy is missing. You only do edits, meaning that you're just editing these fancy cinematic videos that actually generate no return. Number 7, ROI conversations only happen at renewal. You're waiting till the end of their term to basically try to upsell them and resell them, and you're missing the entire journey along the way. And so if you want to learn how to fix these 7 things, put together a short video on the next page walking through exactly how you can start doing this in your agency so you can keep your clients and not let them leave. Click the link below. We'll see there.