Eric DeeranOne mission — help agency owners build businesses they actually love running.

60% of clients leave

16 Aug 2026 · 1 min

Watch on YouTube

1:06

In this solo, promotional video aimed at video production agencies, Eric Deeran explains why a majority of clients (60%) churn within the first 90 days. He identifies seven systemic failures that cause clients to view agencies as a cost rather than a revenue driver: (1) inability to tie video output to actual business revenue; (2) silence between deliverables, lacking proactive follow‑up cadence; (3) absence of outcome‑focused reporting; (4) onboarding that overpromises results without a realistic delivery plan; (5) the founder being the sole client contact, with no dedicated Customer Success Manager; (6) missing strategic focus, offering only edits rather than ROI‑driven video strategy; and (7) postponing ROI conversations until renewal, missing the opportunity to demonstrate value throughout the engagement. Deeran concludes with a call‑to‑action, inviting viewers to watch a short follow‑up video that walks through concrete steps to fix these issues and retain clients.

Chapters

Here's why 60% of your video clients leave after 90 days. Number 1, they can't tie the videos to actual revenue in their business, so they just see you as an expense that they're paying for over and over and over again with no return. Number 2, you go silent in between deliverables, meaning that you just deliver them something and then you hope and pray that they get back to you instead of following up with a cadence that actually gets them to respond to you and keep them engaged. Number 3, you have no reporting tied to outcomes. You literally just give them content and then hope for the best and hope that they continue to pay you. Number 4, you onboard and overpromise and the work underdelivers, meaning that you're saying, hey, we're gonna get you all this brand awareness or all these leads, but in reality you have actually no idea how to get them those leads or brand awareness. And so you just continue to fall flat and then they end up canceling. Number 5, the founder is the only point of contact, meaning that you have no CSM or client success manager or somebody whose only job is to manage the clients and keep them happy. Number 6, the strategy is missing. You only do edits, meaning that you're just editing these fancy cinematic videos that actually generate no return. Number 7, ROI conversations only happen at renewal. You're waiting till the end of their term to basically try to upsell them and resell them, and you're missing the entire journey along the way. And so if you want to learn how to fix these 7 things, put together a short video on the next page walking through exactly how you can start doing this in your agency so you can keep your clients and not let them leave. Click the link below. We'll see you there.