Eric Diren shows how a video business owner with 1,400 followers closed $96,000 in one day using a Meta ad funnel that ran a VSL and booked sales calls. Diren argues you don't need a big audience to land high-ticket clients if you build the right lead-generation system first.
Do you need a lot of followers to make a lot of money and sell high ticket video retainers? In today's video, we're going to be talking about exactly that and give you an example from one of our clients who doesn't have a lot of followers but was able to close about $93,000 in one day in contract using a system that I'm going to show you how to set up in today's video. So if you don't know me, my name is Eric Diren and to date I've helped over 580 video business owners scale their business, make more money and close bigger retainers so they can have consistency and in their business. I've been doing this for about five years and in these videos I just want to show you what we do so then you can hopefully learn. And if you want to work with us, great. And if not, you can take this implement into your video business and make more money. So let's dive in a little bit. Let's talk about what actually happened and how it works. So one of our clients, max here closed 96. Sorry, I said 93. $96,000 in just one day. It was 12 month deals that he secured here. It was one day of sales calls. It was a mixture of self books from his ads and some referrals from current clients. I want to be fully transparent. And the growth has been, he says the growth has been next level since he's put some systems fully in place. So now what a lot of people have a conception of or misconception of is, ooh, I probably need a lot of followers. I need to get a lot of people who follow me so I can build that base. And while having a personal brand definitely helps, it takes a very long time. So I'm a proponent of not spending all that time at first to build the personal brand and instead build a system to get you leads and clients and then attach the personal brand on top of that so then you can put more jet fuel or fuel on the fire, right? That's my idea. That's how I've done it. I didn't have a lot of followers. I still don't have a lot of followers. I mean, these videos that you guys are watching on YouTube do not get a lot of views, right? Like I think maybe on each one of these videos I get maybe a thousand views or maybe 500 views. Like not a lot. I'm, you know, on Instagram I make, I maybe get a thousand views. But to date we've done over $6 million in sales. And that's not because of my Instagram. Like, it's because that stuff is more of an organic nurture system for people who are already really, really bought in to working with me. And it's good to build trust with them. And I don't need a lot of people because I charge a high ticket amount of money for what I actually serve, what I, what I actually sell. Right. And so for video business owners, you don't need a lot of clients because each client might be worth 15 to 20 to 30,000 dol. So it's not a huge deal to have tons and tons of people. And also, the mass audience of people typically is not who you want to go after here because they're typically people who are broke and not a fit for your service. So we want to make content when we do have a personal brand around the service. But that's not today's video. In today's video, we're just going to talk about what actually happened and how we broke that down. So, for example, this is Max's profile. He's about 1400 followers and, like, really not a huge social media presence, as you can see here. Like, most of his stuff is coming from the ad system that we set up. And so what we did with him is we built a, an ad, and this runs on the meta platforms. That goes into a form where we get their name, email, phone number that goes to what we call a vsl, and then below that VSL is a calendar to where they can actually book a time with him, and then that goes to a call and then they close a percentage of those calls on clients. That's it. And so in this instance, we're targeting medical companies. We're qualifying them here, and then we're then further qualifying them with a VSL with a video sales letter, and then we're getting those people to turn into a call, and then we're turning them into money. Very simple. And so throughout this process, people might go and look at your IG or look at your Facebook page, but that's not the main thing driving the traffic. The ad is. Now, as you get bigger and bigger and bigger, you're going to want to have some sort of social presence, but you could do multiple millions of dollars without having any social presence whatsoever. And Max is a perfect example of that. And I'm a perfect example of that. Like, I have not a lot of followers. I'm working on building my brand now. But to start, like, I made multiple millions of dollars without having any sort of huge social media following, right? And like. Cause I just had the right types of people to follow me. People who are ready to buy and people who are customers, as opposed to just people who are fans, if that makes sense. And so hopefully this makes sense as far as like, not needing a huge platform or following, because I know a lot of people get kind of hung up on that and they're worried because they're like, I don't have any sort of huge following. And then they get discouraged. And I don't want to discourage you. I want to make that, you know, that you can do this if you put the right system in place, whether that's with us, whether that's with somebody else. Like, you don't have to have a huge social media following. And then the funny thing is, is when you do run ads, the social media following actually starts to grow because people go to your page and they start to follow you. So then you can start posting some organic content on the side there as you start to grow. So I just want to put a disclaimer out here for anybody who is feeling discouraged. They're feeling like maybe they. They need to have all these things built up already. And I'm just here to tell you that you don't like, you can start right now to grow your video business and get more retainers and actually get more contracts. So bit of a shorter video, bit of a rant, but hopefully that makes sense. Hopefully you guys got value from that. And if you want to learn more about what we do at Master Filmmaker, click the link below, schedule a call with our team, we'll see you there.
