A short YouTube conversation (two speakers) about learning to track and interpret advertising metrics. The speakers describe initially not understanding costs (cost-per-lead, cost-per-book-call) and explain that examining the funnel (cost per call/lead, show rate, close rate) lets you identify which KPIs to tweak so you can improve outcomes and scale ad-driven revenue.
I mean and like the tracking of it and like how to like think about ads, how to like, you know, I didn't really understand costs, cost per lead, cost per book call all metrics. Yeah. All these different data points I didn't understand. And then once I had started getting better understanding of that, having knowledge to those data points kind of really changed everything because then you can actually make decisions that are smart.
Yeah because I remember we were having a meeting and you're like oh, you know, I don't know what the issue is. It's like well let's look at the funnel and let's look at, okay, what's the cost per call, cost per lead, what's the close rate, what's the show rate? And then we just have to tweak those things to, to get them to optimal KPIs to then get money across the board and keep scaling right.
