Eric Deeran argues agencies deliberately withhold knowledge to keep clients paying indefinitely. His alternative: install a system, teach the client how it works, then hand it over so they can run it alone after the agency leaves.
And the truth is, is agencies are made to keep you paying them, right? They want you to retain with them. And so they're never going to get you enough results or teach you how to get those results yourself because then you'll just simply fire them. And so the best model I've always found, and this is why we offer this with our clients, is we will install it for you because you need someone to come in and install it for you and get it done, help you understand how it works and just take a proven model that's already working for you. And then we teach them how to use it so they can understand how that process works and then bring it in-house and own that process. So then when clients are done with us, they have a process that they own in Instead of, you know, if you stop paying us, we take it all away from you, which is what all agency models typically do.
