Eric DeeranOne mission — help agency owners build businesses they actually love running.

Agencies with worse work

19 Feb 2026 · 1 min

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In this promotional YouTube monologue, Eric Deeran addresses video agency owners and production companies who feel frustrated seeing competitors with inferior creative output outperform them. He argues that success isn’t driven by the aesthetic quality of the work but by the tangible results delivered to clients. By positioning services around measurable outcomes—e.g., an ad that generates $1 million in sales—agencies can command premium fees (such as $100 k for that ad) while doing the same amount of production work. Deeran suggests that adopting a results‑focused, value‑based pricing model lets higher‑quality agencies charge more, work less, and avoid being outcompeted by lower‑quality rivals. He ends with a direct call‑to‑action, inviting viewers to click a link to learn how his team can help them implement this strategy.

Chapters

Do you ever see another video agency owner or video production company that doesn't have as good of work as you, but they're absolutely crushing it? And you think to yourself, what the heck? How are they getting business? How are they closing these contracts? And how are they making so much more money than me when my work is better than theirs? I've been there, trust me, I get it. But you have to reshape the way you think about it, because it's not about the work, it's about what results you can get for your clients. And you can actually charge more and more and do less work if you get them better results with less work. For example, if you're shooting ads for them and you make one ad that brings in a million dollars in sales, then they're Gonna probably pay $100,000 for that ad. And the amount of work that went into that ad is the same work, regardless. You're just getting paid a lot more for it than if you were just making random videos for them. So if you wanna learn about how we could help you actually do this and charge more so you're not getting beat by people who have worse quality products and worse quality work than you, click the link below.