Short advice from a video professional on using client case studies to close more deals. The speaker urges creators to obtain case studies from past clients, document before-and-after results using Riverside DFM for high quality, edit clips for social/website use, and share them with prospects early in the sales process to demonstrate real results rather than only producing "pretty videos."
Here's how to close more deals with case studies in your video business. Number one, if you're not getting case studies, what the hell are you doing? Go back to all your past clients. Get a case study with them. Ask them about the results that your project provided, and use Riverside DFM so your quality doesn't suck. Ask them about where they were before your videos and where they are after. Record it on Riverside, cut it up and use it on social media, your website, and send it to potential prospects before they book a call with you. The sooner you can document it, the better it's going to be because you are documenting results that you're actually getting for your clients. You're not just making pretty videos. Follow for more value.
