Eric DeeranOne mission — help agency owners build businesses they actually love running.

Are you working in your business or on your business?

9 Jul 2024 · 1 min

Watch on YouTube

0:54

A short YouTube clip (Eric Deeran) advising video-business owners to distinguish between "working in" the business (doing client work/operations) and "working on" the business (marketing, sales, lead generation, client fulfillment processes). The speaker warns that staying busy with delivery without stepping back to focus on strategic growth tasks leads to running in place—if you were busy a year but the business didn’t grow, you focused on the wrong things.

Chapters

Something you should look at as a video business owner is, are you working in your business versus on your business? And what a lot of people do is they get really, really busy working in their business and then they think, oh, I think my business is going to grow because I'm working in my business. But that's not the case. You have to be working on your business. And what that means is working on the marketing, the sales, the lead generation, the client fulfillment processes, and not being so bogged down with actually doing the work for the clients, having a second to step out of that, to work on actually growing your business. Because if you look back on the last year and you were busy that entire year, but your business hasn't grown since last year, then fundamentally you're not working on the right things. So you just spent an entire year running in place. And so you want to focus on how can I focus on the things that are actually going to move the business forward instead of just focusing on things that keep me busy, busy.