Eric DeeranOne mission — help agency owners build businesses they actually love running.

Are you working in your business or on your business?

2 Jul 2024 · 1 min

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This content was created by Eric Deeran - Master Filmmaker. This content was uploaded by Eric Deeran - Master Filmmaker. This is a YouTube video titled "Are you working in your business or on your business?" which discusses the importance for video business owners to focus on strategic aspects like marketing and sales rather than just operational tasks. The content was created on July 2, 2024, and is part of a broader context of a YouTube channel.

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Something you should look at as a video business owner is, are you working in your business versus on your business? And what a lot of people do is they get really, really busy working in their business and then they think, oh, I think my business is going to grow because I'm working in my business. But that's not the case. You have to be working on your business. And what that means is working on the marketing, the sales, the lead generation, the client fulfillment processes, and not being so bogged down with actually doing the work for the clients, having a second to step out of that, to work on actually growing your business. Because if you look back on the last year and you were busy that entire year, but your business hasn't grown since last year, then fundamentally you're not working on the right things. So you just spent an entire year running in place. And so you want to focus on how can I focus on the things that are actually going to move the business forward instead of just focusing on things that keep me busy, busy.