A short YouTube clip (marketing/sales advice) advising video business owners how to respond when clients say they lack budget. The speaker reframes the objection as a perception-of-value issue and recommends positioning video as a vehicle to move clients from their current state (A) to a desired state (B) to increase closing rates.
When your clients say it's too much or we don't have the budget, here's what they're really saying. They're saying that I don't see the value in what you're providing, that it's worth the money that you're charging. Oftentimes, video business owners are like, they don't have the money. They're broke. And oftentimes they're not broke. They just don't see the reason to spend 10, 20, $30,000 on whatever solution you provided. So what you need to do is get them to see that your video is a vehicle to take them from A to B, and B is where they want to go. And if they believe that they can get there, then they are much likely to close. So in your next sales meeting, work on establishing how this video is going to get them from A to B, and watch the difference in your conversations.
