Eric DeeranOne mission — help agency owners build businesses they actually love running.

Become an Expert in Your Niche

23 Apr 2024 · 0 min

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0:12

A short conversational excerpt from a YouTube video "Become an Expert in Your Niche" (Eric Deeran - Master Filmmaker). Two speakers discuss the value of niching/specializing—arguing it builds confidence and clarity by focusing on a specific type of client—and recount experiences in networking groups where many business coaches presented themselves as generalists, which felt non-specific and less relevant.

Just as us. The same thing with you. It's like when you specialize in a specific category. Back to the niching. I think it really gives people a lot of confidence because they see, hey, I work with this type of person only, and it really makes sense for me. Yeah.
A lot of those years I spent with the networking groups. I met a lot of business coaches, and a lot of them tried to get me to sign up with them, but all of them, again, did everyone and everything, and it just didn't feel specific to me.