Short YouTube monologue by an entrepreneur (Eric Deeran) arguing that believing in what you sell is essential for successful sales; structure behind service offerings (business processes/pricing) explains why some talented peers earn larger retainers. The clip emphasizes alignment between personal conviction and the product/service being sold to make selling easier.
Honestly, I had no idea what I was going to do coming into this. But it's just one of those things where if you're an entrepreneur and you have it like you can figure it out, you can figure out what you're going to shoot. I would say the biggest piece is kind of what you've been able to teach, because I see so many videographers in my area who I see videographers who are much talented, much more talented than I am, who are not bringing in the same size of retainers as I'm bringing in. Said it's really the structure behind it. And I would say the biggest thing for me is I need to believe in something that I sell. So because I'm an entrepreneur at heart, and I know that I'm helping other entrepreneurs grow and scale their business, for me, if you can get behind what you're selling, then it's a pretty easy sell, right.
