Short coaching-style YouTube clip by Eric Deeran (Master Filmmaker) advising video business owners and videographers to charge based on the size of the problem they solve rather than time or day rates. Main claim: solve bigger, higher-value problems (and solve them faster) to increase pay — e.g., solving a $100,000 problem earns far more than a $10,000 problem.
You get paid for the problems you solve, not the time you spend. And so if you're focusing on charging day rates and spending more time on projects, hoping that you're going to get paid more, that's not the answer. The answer is to solve a bigger problem and solve the problem quicker and more effectively so in less time. The shorter amount of time you can spend solving a problem, the more you're going to get paid. If I can solve $100,000 problem, I'm going to get paid a lot more than if I'm solving a $10,000 problem. And so if you're a video business owner or videographer, for me, everything changed when I solved bigger problems for my clients.
