A YouTube video by Eric Deeran explaining the difference between being a technician (self-employed videographer/DP/editor) and a business owner in the video-production industry. The speaker contrasts Robert Kiyosaki’s cashflow quadrants, argues that technicians trade time for money and hit an income cap, and advises building teams, systems, and leverage so a business can operate without the owner’s constant presence. The video closes with a call-to-action to a workshop that helps video business owners scale.
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What's going on guys? Welcome back to the channel. In this video I'm going to break down the difference between a technician and a business owner and kind of the main differences between the two and why you might want to transition into becoming more of a business owner as opposed to just a technician who is doing all the work. So with that being said, let's dive into it. All right, so a huge misconception within the industry is that there are technicians and there are business owners. So this is the four quadrants of cash flow by Robert Kiyosaki. And so you have employees at the top up here you have self employed, you have business owners and then you have investors. And so most people, most of us go from employee to self employed. And then self employed would be like a freelancer, a technician, it'd be somebody who goes and does the actual work. An employee is somebody who has a job. Self employed is when you own a job, right? So then you go from self employed to business owner and that's where you own a system. And I think there's a big misconception because a lot of people think that they own a system when they really are just self employed, they own a job. Owning a system would be when you can walk away from your business and it can operate without you for multiple weeks on end. That's when you own a system. If you have to work within your business, then you're not a business owner just yet. You're kind of a mix between a self employed person and a business owner. And that's where when you move into business owner, we have more of a, we have more of a team under you. You have more people under you to work for you and start to buy your time back, right? So let's kind of go through the difference between the technician and a business owner are here. So technicians over here are going to be people who max out at 24 hours a day. These are going to be people like DPs, editors, gaffers, videographers, they're gig to get workers and then they're usually they have a contractor to business relationship with their clients. And ultimately this gives you no leverage. It's where you're directly trading your time for money and you have little to no control over your income or scalability. And like I love being a dp, I came from, I came from like a DP background. So like I love working on set, I love creating the beautiful images, I love editing the clips, I love editing the content, right? But the problem is, is like you can only get so far. So you're probably going to cap around like 200 to 250 a year when you do that, because you can't. You physically don't have more time in the day to work on these shoots. So like, you can't multiply yourself. And that's why you want to go and transition over to a business owner. And this is somebody who has really no max, right? So like you can hire technicians underneath yourself as a business owner based on your business's size and the need of the business. So like, you can hire more dps, more editors, more gaffers, more videographers, more account managers, more salespeople. You're not really capped at the amount because you're building like a sports team. I like to think of it as like you're building a sports team of people. Like, you need the quarterback, the running back, you need the coach, you need the owner, you need everybody within that. But when it comes to just being a technician, this is kind of like just being the quarterback. Whereas, like, the business owner is like Arthur Blank, he owns the Falcons, right? So like, he's the business owner, he can hire as many coaches, as many players as he needs to try to win the Super Bowl. This is more business to business, where you're a business owner, you're. You're working with other businesses and you solve a problem using creative services. Whereas when it comes to just being a technician, your goal is usually just to create the nice piece of content because you're typically working for a business owner or you're like a technician mixed with business owner. And then when you're a business owner, you have more leverage, which is going to allow you to have more 24 hours in a day. Because if I'm capped out, I just hire somebody else to do what I'm doing and then I can do something else, right? Or I can hire three more people. Now I have three times 24, or realistically like 12, because people are working 12 hours a day. But now I have more people every single day that I can build my team and I have more leverage, right? The more people I have equals, the more leverage I have because I can get more done in a 24 hour period than the person who's only the technician. And then the other thing, when it comes to business owner, being a business owner is you have an asset that makes you money independent of your time as opposed to somebody who you directly are trading your time for money as a technician. When you become a business owner, you have an asset that's making you money independent of the time that you're spending because you've built a team, you've built systems, you built processes within that. All right? So I hope you enjoyed that video. If you want to learn a little bit more about what we do to help video business owners scale and go from technicians to business owners, click the link below and watch a free workshop going over exactly how We've helped over 400 clients at this point do this exact thing. So if you want, check that out and I will see you in the next video.
