YouTube video (April 11, 2024) by Eric Deeran about building urgency in sales to improve trust and conversions. Current transcript excerpt shows a sales coaching exchange: speakers note a lack of urgency from prospects ("No urgency") and reflect that over-explaining solutions may reduce urgency. The work appears to offer strategies and observations about creating urgency in sales conversations.
No urgency.
There's no urgency because they're like, oh, that's a good idea. Cool. We'll just try that. Thanks.
Well, and that's been My problem is building urgency, which is actually the problem might be that I'm just giving too much solution.
I used to do it, too, because I'm like, man, I just can't wait to solve this person's problem. And I'm like, let me just give you all the information now. But the problem is, like, the sales call is not a coaching call. And they're not going to trust you until they buy from you. Yeah, they will not. Like, this was a huge epiphany for me. I was like, like, they will not trust you until they buy from you, and they're not going to take your advice until they buy from you.
