When a client asks for a discount, don't cut your price right away. Ask what matters to them, figure out if they want cheap or good, then reframe the choice around value instead of cost. It keeps your status and improves your odds of closing the deal.
Here's what to say. If a client says, can I have a discount? If a client says, hey, can I have a discount? This is too expensive. Here's what you say. First, let's start with what you don't say. What you don't say is, you don't say, absolutely, let me give you a discount. What can you afford? That is the worst thing to do because it lowers your status and it makes you look weak in the prospect's eyes. What you need to do is say, well, we typically don't do discounts, but can I ask what is some of the key things that are going into your decision when it comes to working with a video partner, they're then going to tell you all the things that are important to them when it comes to working with some to create content for their business or their brand. Then you're gonna ask them if the cheapest price is the most important thing or actually getting the results that they're looking for is the most important thing. And so you have them decide between the two, because the cheapest can't get them the results, and the one that gets them the best results can't be the cheapest. So next time you have a client ask if they can get a discount, try that and watch yourself close the deal.
