A brief conversational excerpt from a YouTube video ("Charge for Outcomes, Not Hours") where two speakers discuss moving from freelancing to providing services and pricing those services based on outcomes (value/revenue generated) instead of hours worked. An example is given: charging based on the revenue an ad generates rather than the hours needed to produce the ad.
Trying to make the shift away from being the freelancer into being the service provider. The service provider, the business, and then charging accordingly to the outcomes that you're providing. Not necessarily for your hours worked.
No, because like, if. If I come in and create a piece of. If I create a piece of content that you run as an ad, for example, that makes you a million dollars, but it only took me two hours to make it. Should I be billing you based on the hours or based on the money that I made you?
The money that. I mean, you should theoretically be billing me on the money that you maybe should be billing me, however you agree to in the beginning. But.
Exactly. But yeah, that's what I'm saying is like they're paying you for your experience and your knowledge and your unique mechanism, quote, unquote. Like they're paying for that mechanism. They're paying for your experience. They're paying for the. The businesses experience, the businesses mechanism. They're paying for the solution. It doesn't matter how many hours it took me to put it together. So that's why I wouldn't even talk about it.
