Choosing a market for a video business (pt.2)

Now, the next thing is purchasing power. And something to delineate here is sometimes the people who have the most pain don't always have the most purchasing power. So you want to play a balance here. You want to make sure you have both. So when I say purchasing power, doctors probably have a lot of purchasing power. Now, college students probably don't have a lot of purchasing power. Music video artists probably don't have a lot of purchasing power. Couples who want their wedding shot probably don't have a lot of purchasing power. Not always. Sometimes they do. Depends. If you choose the wrong market, you could have the best offer, the best strategy, be the best at sales, but you're still not going to close anything.